The ALL-NEW 2017 Super Duty. Breathless.

13 Sep

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“If it ain’t broke, don’t fix it!”

It’s a saying so ubiquitous that no-one is sure when it first cropped up, but one thing seems to be certain: it’s as American as apple pie and Coca Cola.

Which is why it’s fitting that, for the last 18 years, that’s what we’ve told customers who asked why the Ford Super Duty has stayed unchanged while the rest of Ford’s lineup has seen massive changes, with some vehicles even seeing multiple complete redesigns. The Super Duty is the golden standard in the heavy-duty pickup segment, and change isn’t always a good thing, especially when you’re talking about changing the best.

Well, as it turns out, just because something isn’t broken doesn’t mean it can’t be improved on. The Super Duty is all-new for the 2017 model year, and it is among the most impressive vehicles we’ve ever laid eyes upon.

Let’s start at the most jaw-dropping improvement: this truck has 925 lb-ft of torque. That is one of those numbers that transcends ‘impressive’ and ventures well into the territory of ‘completely insane.’ This truck has more torque than 9 Priuses. It has more torque than 2 Chevy Silverado Heavy Duty trucks. If torque was a person and not a unit of measurement, it would drive the new Super Duty.

While we’re talking about Priuses, let’s talk about the new Super Duty’s maximum payload: 7,630 pounds. So if you could somehow stack them, you could plop two Priuses in the bed of your truck, and fill them with 500 pounds of mulch each just for fun.

This is the kind of truck that makes you reconsider your entire garage, that makes you try to find a way out of the beautiful truck you bought just last year. It’s the kind of truck that inspires you to make a PowerPoint presentation to convince your significant other why you need to buy it.

It’s the kind of truck that reminds us what Joel Nickerson, Ford Sales Manager, told us when we borrowed his 2015 Super Duty:

“Know what you say to people who ask you what you even do with a truck that big? The answer: whatever the hell I want!”