We’ve written before about Ford Motor Company’s dedication to the dual-meaning behind its “Go Further” motto; it isn’t enough to consistently design, produce, and refine durable, appealing, and powerful vehicles. A company that truly believes in serving its community needs to extend its efforts far beyond the confines of its showrooms and service centers. While Ford’s charitable efforts are almost too numerous to count, one of their most important initiatives is also the one closest to our heart: Drive One 4 UR School.
The premise of Ford’s Drive One program, which was founded in 2007, is simple: for each Drive 4 UR School event, Ford dealers work with a local high school or nonprofit organization to schedule a test-drive fundraiser. Dealers provide the cars to be test-driven, the high school or nonprofit organizes the event, and both work together to get the word out to their community. For every valid test drive completed, Ford donates $20 to the participating high school or nonprofit, up to $6,000.
Where the Drive One program can get complicated is the work and planning necessary to reach that $6,000 limit. Finding enough employees and volunteers to facilitate 300 test drives in one day takes some real work, and getting 300 people onto the lot is no small feat either.
That’s why we at Butler Ford take so much pride in being one of the first Ford stores to reach the maximum $6,000 pledge from Ford. We aren’t in a big city, our store isn’t in a busy part of town, but we are so excited by the prospect of supporting local schools that we do what larger dealerships can’t, or choose not to: we drop everything for a day to help a cause we really believe in.
So on Saturday, September 24th, 2016, please join us at Butler Ford in Ashland to support local schools and non-profits. There will be no pressure to buy, lease, rent, or even return to the lot. We just want to bring money into the programs that empower and educate Southern Oregon’s future.