High Performance "Industry-First Drift Mode" in 2016 Ford Focus RS

25 Mar

The 2016 Ford Focus RS “drifted” into the hearts of racing enthusiasts when it was unveiled at the Geneva Auto Show earlier this month. The Ford Performance Team really outdid themselves with this new Focus RS, introducing a variety of advanced high performance technologies such as selectable drive modes – including industry-first drift mode, as well as launch control.

FocusRSWith a 2.3-liter EcoBoost® engine delivering an excess of 315 horsepower, the high-performance road car features the most powerful Ford RS braking system ever. Its dramatic exterior design offers optimized aerodynamics and cooling, with 9 percent less drag than the previous Focus RS.

“The all-new Focus RS is a serious machine with high-performance technology and innovative engineering that sets new benchmarks for driving exhilaration on the road and track,” said Raj Nair, Ford Motor Company group vice president, Global Product Development.

“The RS line has a proud history of technical breakthroughs that have migrated to mainstream Fords to benefit all of our customers,” he added, “and the new Focus RS is no exception. It’s a great example of our passion for innovation through performance, and creating vehicles that make people’s hearts pound.”

Just in case you’re wondering what “RS” stands for, it’s the common acronym for “Rallye Sport.” This high-performance hatch is the third-generation Focus RS, following models launched in 2002 and 2009. It’s the 30th car to wear the legendary RS badge, following the 1970 16-valve Escort RS1600, 1985 turbocharged Sierra RS Cosworth with awesome aerodynamics and 1992 Escort RS Cosworth with four-wheel drive. The 2016 Focus RS was developed by a small team of Ford Performance engineers in Europe and the United States.

FocusRS2This all-new Focus RS is the first RS model that will be sold in North America – produced for all markets at Ford’s manufacturing plant in Germany. Manufacturing is slated to begin late this year. We expect these heart-pumping RS’s to drift into our dealership later this year or early 2017.

“The new Focus RS represents Ford at its passionate best – delivering innovation, unmatched driving dynamics and stunning performance that was previously only available with high-priced performance luxury marques and exotics,” said Jim Farley, Ford Motor Company executive vice president and president, Europe, Middle East and Africa. “We are acutely aware of the benchmarks we’ve set ourselves with RS performance models through the years, and rest assured that this new car raises the game to a new level.”

“Just as important is the fact that with technologies such as EcoBoost,” he added, “we are able to demonstrate how an innovation that powers almost every car in our range can also be the heartbeat of our finest performance cars.”

Gymkhana and World Rallycross star Ken Block was brought on as a consultant on the all-new Focus RS, and joined the Ford Performance team on the Geneva Motor Show stand earlier this month. Check out this heart-pumping video of Ken Block testing out this awesome new Focus RS!