Why “Like” Us?

23 Dec

Why “Like” Us?
                 by Shannon Young for Butler Auto Group

“Something that haunts most social media panels is a  failure to explain the relevance of social media. 
Why should the average person get involved, or read?”                — www.brandstorming.com

Maybe that’s an odd way to kick off the inaugural blog of The Butler Automotive Group.  But, seriously, Butler’s a group of car dealerships.  You already know dealerships sell cars.  You visit their websites when you need one, or maybe when you want one.  Otherwise, you don’t visit their websites.

But we at Butler… or more accurately, I, Shannon Young, former longtime local TV news anchor-turned-Butler spokeswoman… disagree, and I’ll tell you why. 

First, the sites I visit on a regular basis include those for NPR, People Magazine, CNN, anything related to kayaking, and, of course, Facebook.  I’m drawn to websites that enhance my life, whether with information, a break from reality, pretty pictures that remind me of my time on the water, or interaction with people who share similar interests, similar friends, similar anything.

Second, I love cars.  I mean, I LOVE cars.  I can work one of those dealership options kiosks like some kids play Halo.  I love the variety of styles, the niche markets, the sheer multitude of possibilities.  I love how each manufacturer has its followers, how we can outfit our cars to match our personality, how some people are so nuts for their ride they name it, like it’s part of the family.

So… I visit sites that enhance my life… and cars enhance my life.

I know I’m not alone.  I know there’s a truckload of as-yet-outed auto junkies out there.  I also know a good portion of you engage in some sort of ritual every day, whether it’s stopping by a coffee shop, a bagel store, or a website, not just to caffeinate, indulge in baked goods, or see who’s “liked” the latest Harry Potter flick but, to see who’s there, to talk about the weather, to connect… with someone, somewhere who shares something in common.  

Guess what.  Your vehicle connects you, literally in that it gets you places but, also figuratively.  You have something in common with every other human being who’s ever owned a car.  Yeah.  Whoa.

So what better place to start building a relationship than right here?

Butler and I, we’re not just writing a blog, we’re starting a conversation.  And with you in the mix, we might just enhance each other’s life.

Guess that brings us to the beginning: Hi, I’m Shannon.  You already know what lights my fire.  Now, tell us what lights yours…

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